A short spoken argument advocating for servicing fewer clients who pay higher rates rather than many clients who pay less. The speaker uses a concrete example (three clients paying $5,000 each vs. 15 clients at $1,000 per video) to illustrate reaching a $15,000/month revenue target, and emphasizes retainers and higher pricing for better clients, steadier income, and reduced workload.
Having less clients pay you more is always better than more clients paying you less. Because if you wanted to hit $15,000 a month, you would just need 3 clients paying you 5k a month. But if you were charging $1,000 a video, then that would take you 15 clients to hit that same amount of money. And so would you rather have three clients or 15 clients? Obvious answer is going to be three. And when you get them on a retainer, they pay you every single month as opposed to just they do one video with you and then they stop paying you. And that's why retainers are so important. And charging higher rates is more important as well, because a you get a better customer and b you make more money and c you have to take on less clients.
