Eric DeeranOne mission — help agency owners build businesses they actually love running.

Why less clients paying you more is better

23 Sept 2024 · 1 min

Watch on YouTube

0:37

A short YouTube advice clip by Eric Deeran arguing that having fewer clients who pay more (via retainers and higher rates) is superior to having many low-paying clients. Uses a numeric example: to reach $15,000/month one could have three clients paying $5,000 each (preferable) versus 15 clients paying $1,000 per video. Emphasizes benefits of retainers: recurring monthly revenue, better client relationships, fewer clients to manage.

Questions this video answers

$15,000 a month

3 clients paying $5,000 per month

$1,000 per video

15 clients

Chapters

Having less clients pay you more is always better than more clients paying you less. Because if you wanted to hit $15,000 a month, you would just need 3 clients paying you 5k a month. But if you were charging $1,000 a video, then that would take you 15 clients to hit that same amount of money. And so would you rather have three clients or 15 clients? Obvious answer is going to be three. And when you get them on a retainer, they pay you every single month as opposed to just they do one video with you and then they stop paying you. And that's why retainers are so important. And charging higher rates is more important as well, because a you get a better customer and b you make more money and c you have to take on less clients.