Short promotional YouTube clip advising that failure to close retainer deals stems from selling the retainer itself rather than a long-term partnership and the business value it delivers. The speaker recommends pivoting messaging to emphasize helping clients close gaps and build value through ongoing video content, and offers a free workshop (comment 'workshop') for training.
Come here. Look, this is the real reason why you're not closing more retainer deals. You see, people who are closing retainer deals aren't selling the idea of a retainer. They're selling the idea of a long term partnership with their clients. Because the client's not buying a retainer, just like they're not buying video. They're buying the benefit of the retainer, of the content, of working with you for a long period of time. And so what you need to do is pivot and show them how you're actually going to help them close a gap and build more value within their business with your video content. If you want to learn how to do that, comment the word workshop below. Send you a free training going over exactly how you can start doing that.
