Why you can't just give your clients content and let them "figure it out"

And I think that's where we kind of fall off into this thing. We're like, well, you know, I'm just going to give the content to them and then they'll figure it out. But at the end of the day, we have to help facilitate that. Otherwise we become less valuable at the end of the day, you know? No, I agree with you wholeheartedly. Yeah. How was that, like, transition for you? Like, what? What kind of, like, sparked that?