A short conversational excerpt from a YouTube video about why photographers/creatives need predefined "set packages." Speakers discuss discovering value by packaging services, categorizing offerings, and the common business problem that owners often don’t know which questions to ask; an outside perspective can reveal the key issue to fix to reach the next level.
Just running like crazy. And, and so, you know, just even putting together the package was like, oh, okay, so I can, I can categorize this and then market this to a company that was just, you know, as dumb as I feel. Not something I really thought about.
Not dumb at all. No, I mean it's, it's, you don't think about things until you like I always say, like one of the biggest like kind of issues people have in business is like they don't know the questions they should be asking and the problems they should be solving. And oftentimes if you knew how to solve the problem that gets you to the next level, you would solve it. But a lot of times it just takes that other kind of eye looking down at your business and being like, oh, the biggest issue here is this. We need to change some things and actually make a shift, which is absolutely huge.
