Short conversational excerpt from a YouTube video titled "Why you need to listen to your clients" (Eric Deeran - Master Filmmaker). Two speakers discuss sales and emphasize active listening to leads/prospects over rigid scripts, noting that understanding clients' business challenges enables better conversion from leads to opportunities.
Yeah.
I mean, sales is. I mean, because you can get leads, you can get calls, but if you don't know how to convert those into opportunities, I guess. What's been your biggest takeaway within the sales process as far as, like, your own journey up to this point?
I think for me, just having the ability to actively listen to leads and prospects. Like, a lot of the times, you know, especially in sales, like, you have a script or you have an outline, and that's all you pay attention. Attention to. And you have to realize that these are people, you know, you have to understand the. The challenges, the struggles that they're going through in their business to really make a bigger impact. And so that's the biggest thing that I learned, too, is just listening. My wife thinks I'm a bad listener, but I disagree. Now you're.
Like, the bank account doesn't say so, but yeah, right.
No, it is.
It's true. It's like, it really just comes down to active listening.
