Why you need to niche down

So I would just say you absolutely do need to niche and build out an offer if you want to grow past that 1 to 2 million dollars per year mark. If you just want to stay within that range and focus on doing a.

Bit of everything, be more custom, be very like every single thing we're doing is different, then yeah, I think that's fine as well.

You can if that's what you want to focus on from like, you know, a passion standpoint and like you enjoy working on those projects.

I'm here to make money though, and grow, make an impact.

We, I think this is why it took us so long because me and my partner were like, we love that stuff. We wanted to do like car commercials and like crazy creative product ads and stuff like that. But you start to realize when you're doing one to two million dollars a year, you're not actually the one working on the projects in the creative stuff. And the business side is super stressful and annoying.

Because the fulfillment is completely different every single time.

Yes.

That's the thing is like, obviously the fulfillment is going to be different when you have different clients, but it needs to be within like we say a container where it's the same process that you can then again train somebody else on. Because like, that's what I've learned too. Cause I've. I have five closers right now. I have four setters. And so like you can't. On the sales side, it's impossible to train somebody if every project is different. And then on the fulfillment side, it's impossible to keep people who know what they're doing at a high level. If every project is completely different and like it, it can work. But it takes so much damn time to like fulfill on it that it's not. Inputs equals output.