Eric Deeran explains why inbound leads beat cold calls: prospects reached out to you first, so they're already interested. Even if some hang up or get rude, they chose to call. That leverage changes everything about how the conversation goes.
Because I listened to what we did on the show, my wife, and she was like, he's so smooth. He's very low.
I was not smooth before. I will tell you that. I was not. I sucked, dude. I'm not even going to show you some of my old calls. They're horrible. You just have to get used to. It's not even. I don't know, it's not even like, faking it till you're making. Till you make it. It's just like, what do you have to lose? Like, the worst thing they say is they. Like, I've had people hang up on me. I've had people cuss me out, like. But at the end of the day, they opted into this. We're not cold calling, right? So, like, at the end of the day, you have to realize that these people are coming to you, right? They reached out to you. Which is why I love building an inbound system, because, like, you have all the leverage here.
