Eric Deeran argues that the standard funnel with a VSL page before the calendar kills booked calls by creating too much friction. Prospects drop out before they ever reach the booking step, tanking your deal flow and revenue.
Here's why your VSL is actually killing your booked calls and why you have way too much friction in your funnel, which is causing you to lose deals and lose the amount of people that are coming through your funnel and lose the amount of throughput that you're getting. What most people's funnels look like is they have an opt-in that goes to a VSL page, then there's a calendar below that, and then it goes to a thank you page, and then they go to a call.
