Eric DeeranOne mission — help agency owners build businesses they actually love running.

Worse quality?

27 Aug 2026 · 1 min

Watch on YouTube

0:34

In this short video, Eric Deeran argues that agencies can secure larger deals even with lower‑quality work because clients prioritize measurable results over polished production. He points out that user‑generated or “ugly” content often outperforms high‑budget cinematic videos, especially in 2026’s market. Deeran concludes that an agency’s growth hinges on delivering results, and encourages viewers to click a link, submit a brief video, and learn how to add higher‑value services beyond simple video shooting.

Chapters

Have you ever seen other agencies who have worse quality work than you get bigger deals? And you think to yourself, how the heck do they do that? Well, the truth is, is that clients don't care about how amazing your work is. They just care about the results that you can get for them. And sometimes UGC content and ugly content performs better than the beautiful cinematic stuff. And ultimately, your ability to get your clients results is going to dictate how much your agency grows, especially coming into 2026. So if you want to learn how you can start adding services that actually provide more value to your clients rather than just shooting videos and sending it to them, click the link below. Put together a short video in the next page that walks you through exactly how this works.