Eric DeeranOne mission — help agency owners build businesses they actually love running.

Worse quality?

27 May 2026 · 1 min

Watch on YouTube

0:33

In this brief YouTube monologue, Eric Deeran challenges the common belief that higher‑quality, cinematic video work automatically wins bigger agency deals. He argues that clients care primarily about measurable results, not the visual polish of the content. Deeran points out that user‑generated (UGC) or "ugly" content can sometimes outperform beautifully produced videos because it drives better outcomes. He concludes by urging agency owners to expand their service offerings to focus on result‑driven solutions rather than just shooting and delivering videos, and includes a call‑to‑action to click a link and submit a short explanatory video on the next page.

Chapters

Have you ever seen other agencies who have worse quality work than you get bigger deals and you think to yourself, how the heck do they do that? Well, the truth is, is that clients don't care about how amazing your work is. They just care about the results that you can get for them. And sometimes UGC content and ugly content performs better than the beautiful cinematic stuff. And ultimately, your ability to get your clients results is going to dictate how much your agency grows, especially coming into 2026. So if you want to learn how you can start adding services that actually provide more value to your clients rather than just shooting videos and sending it to them, click the link below. Put together a short video in the next page that walks you through exactly how this works.