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Would you buy a Rolex for $10K? Why not?

18 Jul 2024 · 1 min

Watch on YouTube

0:46

A short conversational segment from a YouTube video by Eric Deeran discussing premium pricing and perceived value. Speakers use the Rolex analogy (would you buy a Rolex for $100?) to show how price signals authenticity and quality, argue that higher prices can make customers assume better quality, and note that client wealth changes the meaning of the same price (e.g., $20K is trivial to a $10M earner but huge to someone earning $20K/year). The segment also contrasts low-ticket clients as more dependent/urgent in requests.

And then you reach a certain point.
Where if you charge high enough, you.
Start to become premium pricing, where they.
Think you're better simply because you charge more.
It's like, would you buy a Rolex.
For 100 bucks? No. Why? Because you think it's fake. Right, Exactly.
So if I'm going to pay for a piece of content.
And you're only.
Charging me like.
Two grand or three grand, what am I going to think about that piece of content? Right. It's probably not that good. Yeah, yeah, right, right. Which is huge. And they already know it's. It's like a risk in a sense, which. Yeah. It's also easier to work with people who have more money, because if you think about it, like.
20K to someone.
Who has $10 million is nothing, but.
20K to.
Someone who makes 20k a year is everything.
So, like, there's a reason why low.
Ticket clients are like, hold me, like, this is exactly what I need.
Like your fam. My family's life is in your hands.