A short transcript excerpt from a YouTube video by Eric Deeran about pricing and perceived value. The speakers discuss premium pricing — higher prices can signal higher quality — and note that the same fee affects clients differently depending on their wealth (e.g., $20K is trivial to a $10M earner but significant to a lower-income client).
And then you reach a certain point.
Where if you charge high enough, you.
Start to become premium pricing, where they.
Think you're better simply because you charge more.
It's like, would you buy a Rolex.
For 100 bucks? No. Why? Because you think it's fake. Right, Exactly.
So if I'm going to pay for a piece of content.
And you're only.
Charging me like.
Two grand or three grand, what am I going to think about that piece of content? Right. It's probably not that good. Yeah, yeah, right, right. Which is huge. And they already know it's. It's like a risk in a sense, which. Yeah. It's also easier to work with people who have more money, because if you think about it, like.
20K to someone.
Who has $10 million is nothing, but.
20K to.
Someone who makes 20k a year is everything.
So, like, there's a reason why low.
Ticket clients are like, hold me, like, this is exactly what I need.
Like your fam. My family's life is in your hands.
