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Would you buy a Rolex for $10K? Why not?

25 Jul 2024 · 1 min

Watch on YouTube

0:46

A short conversational segment from a YouTube video by Eric Deeran exploring pricing strategy and perceived value. Speakers use the Rolex analogy to explain how high prices can signal quality and discuss how identical fees affect clients differently depending on wealth (e.g., $20K vs. $10M). The exchange also contrasts working with higher-paying clients versus low-ticket clients, noting low-ticket clients are often more dependent and anxious about outcomes.

And then you reach a certain point.
Where if you charge high enough, you.
Start to become premium pricing, where they.
Think you're better simply because you charge more.
It's like, would you buy a Rolex.
For 100 bucks? No. Why? Because you think it's fake. Right, Exactly.
So if I'm going to pay for a piece of content.
And you're only.
Charging me like.
Two grand or three grand, what am I going to think about that piece of content? Right. It's probably not that good. Yeah, yeah, right, right. Which is huge. And they already know it's. It's like a risk in a sense, which. Yeah. It's also easier to work with people who have more money, because if you think about it, like.
20K to someone.
Who has $10 million is nothing, but.
20K to.
Someone who makes 20k a year is everything.
So, like, there's a reason why low.
Ticket clients are like, hold me, like, this is exactly what I need.
Like your fam. My family's life is in your hands.