Eric Deeran uses Gordon Ramsay as an example: you wouldn't skip a private dinner with him. No-shows happen for two reasons: you don't value the meeting, or you forgot. With good reminders in place, forgetting is unlikely. So a no-show really means low engagement.
I heard a good take. It was like if you scheduled a private dinner with Gordon Ramsay to cook for you, are you going to no-show that meeting? No, because you actually value it. And so there's 2 main reasons why people don't show. They either don't show because they don't care or it's not important to them, or they just forgot. And if you have all this stuff I talked about, then they didn't forget. It's because they didn't value the meeting enough to actually show up to the appointment.
