y clients are saying "we don't have the budget"
14 Feb 2025 · 1 min

0:31
Short advice from Eric Deeran (Master Filmmaker) about handling clients who say “we don't have the budget.” The speaker argues that price objections mean either you haven't built enough perceived value between the client's current state and desired outcome, or the client would have declined regardless. Recommendation: use the sales discovery process to identify and solve a bigger problem for the client so you can legitimately charge higher prices for video services.










