You Could Double Your Prices
3 Oct 2026 · 0 min
0:26
In this brief commentary, Eric Deeran argues that professionals often undervalue their expertise and charge too little. He challenges listeners to consider dramatically raising their rates—doubling, tripling, or even quadrupling them—asserting that clients will still pay. Deeran shares that his own business implemented higher pricing, resulting in increased profits, fewer clients, and higher‑quality, more pleasant clients. He emphasizes that low‑paying clients tend to be the most difficult, reinforcing the benefit of charging what one is truly worth.
