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You Don't Need $5K In Ad Spend

9 Oct 2026 · 1 min

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In this video, Eric Deeran addresses a frequent client concern that a successful ad campaign requires a large upfront budget, often cited as $5,000. He explains that this is a misconception and outlines a low‑risk testing methodology designed to protect ad spend while delivering faster results. The approach starts campaigns with a modest daily budget of $20‑$30, organizes ads into nine distinct “buckets” of ad types, and creates 9‑15‑20 individual ads within each ad set. A Campaign Budget Optimization (CBO) structure is used to let the platform allocate spend across these ads automatically. By limiting initial spend and using a diversified ad set, the strategy aims to quickly identify effective creatives and audiences without committing large funds.

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One of the common questions that we get when people are thinking about working with us is about ad spend. And the common question we get is, do I have to allocate like $5,000 off the rip for ad spend? And the answer is no. I'm gonna walk you through kind of what we think through as far as how we test and what we do to test to basically protect as much ad spend as we can. So we're risking as little money as possible so that we can actually get you quicker results. So one of the major things that I always recommend is when you are launching a campaign, We start at $20 to $30 a day, basically have 9 different buckets of ad types, which I won't go through in this video. That's something that we do with our clients, but we have 9 different buckets of ad types. We make all those. You have 9 to 15 to 20 ads in that ad set. We're typically doing like a CBO campaign on that first ad or on that first campaign, and then we're letting all of those get spend at $20, $30 a day. We start there.