Short motivational/business advice video by Eric Deeran arguing you do not need a huge online following to make money; instead focus on cultivating a small, loyal audience made up of your "perfect clients" because they convert at a higher rate than a large number of random followers.
Stop worrying about having a huge following online. You really don't need a lot of people to make money from your audience online, you just need a loyal small following of your perfect client. Stop focusing on trying to get as many followers as possible, because if all you're focusing on is getting as many followers as possible, you're going to get a bunch of just random people as opposed to just your perfect client following you. And then those perfect clients convert at a higher level on the back end.
