Eric Deeran tells creative agencies to sell outcomes, not process. Frame your work as the vacation clients get (more leads, clients, sales), not the plane ride to get there. You'll close more deals and charge higher rates.
If you're a video creative agency, you don't need more leads. You just need to do a better job of conveying the value to the leads that you already have calls with. The truth is, is you're probably losing tons and tons of deals simply because you're not framing your services the correct way, meaning you are selling the plane ride, not the destination. Now, what does that mean? Take Delta, for instance. They're selling vacations, not the plane ride to get there. And as a video creative agency, you need to sell the vacation, which is getting more leads, getting more clients, getting more sales, not the videos, which is the process to get there. And when you do that, you will see a higher amount of people that you talk to on the phone actually close, and they'll close for more money because they see the actual value and ROI of creating content with you. So if you want to learn how you can do that, I put together a short video on the next page. Click the link below, check it out. We'll see you there.
