Eric DeeranOne mission — help agency owners build businesses they actually love running.

You don't need more leads

16 Jun 2026 · 1 min

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In this short promotional monologue aimed at video creative agencies, Eric Deeran argues that agencies don’t need to generate more leads; instead they must better communicate the value of the leads they already have. He claims many deals are lost because agencies frame their services as the production process (the "plane ride") rather than the desired outcomes (the "vacation"). Using Delta Airlines as an analogy, he explains that Delta sells vacations, not the flight, and agencies should similarly sell more leads, clients, and sales—not just videos. By reframing the pitch to focus on ROI and end results, agencies can close more deals at higher prices. Deeran concludes with a call‑to‑action, directing viewers to a follow‑up video for a deeper dive.

Chapters

If you're a video creative agency, you don't need more leads. You just need to do a better job of conveying the value to the leads that you already have calls with. The truth is, is you're probably losing tons and tons of deals simply because you're not framing your services the correct way, meaning you are selling the plane ride, not the destination. Now, what does that mean? Take Delta, for instance. They're selling vacations, not the plane ride to get there. And as a video creative agency, you need to sell the vacation, which is getting more leads, getting more clients, getting more sales, not the videos, which is the process to get there. And when you do that, you will see a higher amount amount of people that you talk to on the phone actually close, and they'll close for more money because they see the actual value and ROI of creating content with you. So if you want to learn how you can do that, I put together a short video on the next page. Click the link below, check it out. We'll see you there.