You Don't Want $27 Leads
1 Oct 2026 · 0 min
0:26
In this short marketing talk, Eric Deeran warns that extremely cheap leads—exemplified by a $27 price point—are typically low‑quality and can harm campaign performance. He explains that a sudden drop in a campaign’s cost per lead, while initially seeming positive, often signals a decline in lead quality. To protect the Facebook pixel’s optimization, he advises ensuring that disqualified users never feed back into the pixel and recommends a technique called “withholding data from Facebook,” which prevents poor‑quality leads from skewing the algorithm.
