Eric DeeranOne mission — help agency owners build businesses they actually love running.

You Get 5% of Your Agency's Attention

4 Oct 2026 · 0 min

Watch on YouTube

0:23

In this segment, Eric Deeran argues that businesses should maintain in‑house visibility over their advertising campaigns. He explains that an in‑house specialist, once trained, focuses solely on optimizing the company’s own campaigns, whereas an agency must juggle many clients simultaneously. Because agency staff split their attention across numerous accounts, Deer deer claims they can devote only about 5 % of their focus to any single client at a given time. This limited attention, he warns, undermines long‑term campaign performance, making reliance on agencies a risky strategy for sustained growth.

And this is why you need to have visibility in it, or you need to have someone in-house who has visibility into it. Because if you have someone in-house, their only job once trained is optimizing your campaigns. Whereas when you have an agency, they have all these different clients here and tons and tons of different clients to where they're just splitting their attention across all these people, right? And so long-term, that just doesn't work because you're only getting maybe 5% of their attention at any given time.