Eric DeeranOne mission — help agency owners build businesses they actually love running.

You have to find a GAP of where they are to where they want to be on the sales call....

3 Apr 2024 · 1 min

Watch on YouTube

0:41

A short sales-coaching clip emphasizing the importance of finding the gap between a prospect's current situation and their desired outcome on a sales call. The speaker explains that clearly showing how a product/service moves a prospect toward concrete goals (e.g., $100k/month) prevents common objections and accelerates closing. The excerpt is conversational and directive—focused on practical technique and scheduling next steps.

Chapters

So it's always about getting them closer to the 100k a month or getting them closer to whatever the goal is and showing them that we can help them get there. Because if there's no if there's no what am I trying to. Trying to find the right word? If there's no, like way for them to see how our product or service is going to help them get there, that's when people are like, I need to think about it. I don't have the money. I don't think this is a good fit. Let me get back to you. They start throwing those smokescreens. It's when they truly feel like you can help them get to their goals is when you can kind of break through a lot of those objections and just not even get any objections in the first place, you know? Yeah, good job on that. And then this is just you scheduling. Nice. Yeah, good job, dude. Really good job.