Short YouTube monologue advising creatives (specifically videographers) to choose a niche rather than try to serve everyone. Argues that being a generalist deters ideal clients, uses a doctor/surgeon analogy, and ends with a call-to-action to comment “workshop” for a free training on getting more video clients.
Remember when you said to yourself, I don't need to choose a niche. I'm just going to serve everyone and do everything for everyone? Well, how's that working out for you? You see, everyone needs to choose a niche. And the reason is is because if you serve everyone, then you serve no one. If an ideal client comes to your page, but it looks like you serve everyone, you do weddings, music videos, you shoot your cousin's dance recital, and you shoot millions of different types of content, then they're gonna think you can't actually help them and they're gonna go with someone else who is more specialized. Ask yourself, would you go with the doctor who's foot surgeries or would you go with the doctor who's done five foot surgeries and a million other types of surgeries? Exactly. You're gonna go with the one who is more specialized. So you have to niche down if you want to be successful. If you want to learn how we actually do this, comment the word workshop down below. I'll send you a free short training going over how we get more clients and how you can get more clients in your video business.
