Short excerpt from a YouTube video by Eric Deeran - Master Filmmaker ("You niche in the market or the method", Apr 11, 2025) giving practical advice on differentiation: choose to niche by market (e.g., lawyers) or by method (a specific formula), or both for greater advantage. Example: service-based businesses can use a social-media formula to generate more leads, traffic, calls.
You have to just go, you have to go more method. So there's either you either niche down in the market or the method, right? So the market's going to be like, hey, I mean, if you could do both, you have an advantage because you're even more different than everybody else. If it's like, hey, lawyers, we have a secret thing. But if you just go like service based businesses, we have a specific formula for using social media to help you get more, you know, leads, traffic views, calls, xyz, then that still works.
