Eric DeeranOne mission — help agency owners build businesses they actually love running.

You shouldn't care about learning limited on meta ads.

21 Sept 2026 · 1 min

Watch on YouTube

1:09

In this YouTube clip, Eric Deeran challenges the common Meta advertising rule that advertisers need 50 conversion events per week to stay out of the learning phase. Drawing from his own testing, he argues that for lead‑generation or book‑a‑call funnels, achieving roughly one desired event per day is sufficient to keep the ad set stable and prevent Meta from repeatedly shifting the audience "pocket." He explains that the 50‑events benchmark is more relevant to e‑commerce purchase funnels, where volume is higher. Deeran advises advertisers to optimize for the specific conversion event their budget can realistically deliver—optimizing for leads if they can generate about one lead per day, or for booked calls if they can afford a call per day. He also notes that even when Meta flags an ad set as "learning limited," he has not observed any material negative impact on performance. The overall message is that advertisers should focus on realistic daily event goals rather than rigid weekly thresholds.

Chapters

If you're running Meta ads, you've probably heard the whole, you need 50 events per week to stay out of learning phase. And we've tested this, and what we found is typically you only need about 1 event per day to stay out of learning phase. Because this is important when you're running like book a call funnels or lead gen funnels, because when you're running those types of funnels, you can't always get enough data. Like you're not always gonna get 50 events per week, whereas that's more of like an e-com thing where you're getting purchases. And so what we've done is we've found that if you can at least get 1 per day, you stay in the right audience, pocket and Meta doesn't keep jumping from pocket to pocket. Now on top of that, you really need to be optimizing for the event you want when your budget can allow it. And so when you're doing that, it needs to be focusing on, if you're getting, you know, 1 lead per day, then you might be able to only optimize for leads. Whereas if you're getting, if you're spending enough to get 1 booked call per day, then you want to optimize for calls. And so if you're getting at least 1 per day, that's usually enough. To stay out of learning phase. And even though it says learning limited, we haven't seen that significantly affect performance in any way.