Eric Deeran explains why opt-in steps kill conversions for high-end business owners. Wealthy prospects drop off at each friction point, trust erodes, and your cost-per-call skyrockets while ad spend gets wasted.
Now, the problem here is the opt-in is typically killing most of your flow, especially if you're trying to target like higher-end business owners. They don't want to have to opt in for something. Now, the problem with this is that most people, most rich people, are not going to want to go through this much friction because you're going to lose people at every single step of this system and it becomes way too many steps for them and they don't even trust you yet. This is what's causing you to typically get an inflated cost per call, which is just making your entire funnel less efficient.
