Eric DeeranOne mission — help agency owners build businesses they actually love running.

Your VSL Is Distracting Your Leads

6 Oct 2026 · 1 min

Watch on YouTube

0:35

In this segment, Eric Deeran explains that video sales letters (VSLs) often fail to warm up prospects and instead distract them from booking a call. Viewers may start the VSL, get interrupted, and leave the page without scheduling the desired event. This leads to a shortfall in the daily number of scheduled calls that ad campaigns need to stay within Meta’s pocket‑friendly thresholds. When the volume of booked events drops, Meta’s algorithm becomes unstable, causing ad costs to rise and overall campaign performance to suffer.

Chapters

And a lot of times this VSL is not warming them up. It's actually distracting them from booking the call because a lot of people will watch this VSL, they'll take a look at it, and then they'll be like, oh, I had something else to do. And then they'll bounce off the page and then they won't go through. And so because that's an issue, you're gonna run into people who come through and then don't actually book the call because this VSL actually distracted them from the event you wanted. And a lot of times when you're optimizing these campaigns, you need to get a certain amount of scheduled events every single day for your campaigns to stay in pocket. Otherwise they fall out of pocket and then you run into issues basically where Meta starts bouncing around, your costs start inflating, and you just run into other issues there because you're not having a consistent amount of events coming in every single day.