Short excerpt from a YouTube video by Eric Deeran - Master Filmmaker (uploaded May 24, 2024) arguing that undercharging clients harms both the provider and the client. Speakers report raising prices on advice from Eric, claim charging more enables better work and prevents resentment, and frame higher fees as necessary to pay a team and deliver good client experiences.
It's pretty mind boggling. And my, my family is like, what the freak are you doing? I'm like, I don't know. I'm charging what I'm worth, man. I'm like, I don't know. It's, it's. Eric told me to. And it works. Eric told me to. They paid. I don't know what happened after that. It's like, yeah, yeah. Well, the other thing too is like, you can do a better job for them just because you're charging more. Like, you know, like, how good of a job can you really do when you're charging to 3K? You can't. Yeah, well, you almost build resentment too, right? So it's like you are not serving the client at the end of the day if you're not charging them as much as you possibly can. I know for some people, like, oh, I don't want to charge. It's like, dude, how are you going to pay for your team? How are you going to pay for all these things? How are you going to give the client a good experience if you're not charging them any money?
