Short excerpt from a YouTube video by Eric Deeran (Master Filmmaker) arguing that undercharging clients harms service quality and leads to resentment. The speaker reports personal/second-hand anecdotes about raising prices, claims higher fees enable better work (paying a team, tooling) and a better client experience, and frames charging appropriately as serving the client responsibly.
It's pretty mind boggling. And my, my family is like, what the freak are you doing? I'm like, I don't know. I'm charging what I'm worth, man. I'm like, I don't know. It's, it's. Eric told me to. And it works. Eric told me to. They paid. I don't know what happened after that. It's like, yeah, yeah. Well, the other thing too is like, you can do a better job for them just because you're charging more. Like, you know, like, how good of a job can you really do when you're charging to 3K? You can't. Yeah, well, you almost build resentment too, right? So it's like you are not serving the client at the end of the day if you're not charging them as much as you possibly can. I know for some people, like, oh, I don't want to charge. It's like, dude, how are you going to pay for your team? How are you going to pay for all these things? How are you going to give the client a good experience if you're not charging them any money?
