Short persuasive advice for video business owners: when selling video services, sell the outcome (the result the video delivers) rather than the video itself. The speaker uses a Delta Airlines analogy—airlines sell destinations/experiences, not plane rides—and urges creators to identify concrete results for past clients, create case studies, and use those results to market their business.
Just a quick reminder, when you're selling video, you're selling the result of that video. You're not selling the video itself. I see so many video business owners get stuck in this loop of thinking that they're selling video when at the end of the day, they're selling the result of the video. It's kind of like Delta. Delta doesn't sell you a plane ride. If you ever see Delta's commercials, they're selling you on the destination. They're selling you on connecting with the world. They're not selling you on how comfortable their seats are or. Or how. How many snacks they have or how amazing the flight experience is. Like, yes, that's a small part of it, but they're not selling you on that specifically. So think of that. When you're selling your video services, you need to sell a result of those services. And if you say to yourself, well, I don't get my clients a result, you need to fix that, because you do get your clients a result. You often just don't even know the result that you're getting them. So you need to go back to those existing clients and figure out what result you got them, get a case study, and then use that result to market your business further.
