Eric Deeran tells agency owners why they're undercharging: great content doesn't matter if it doesn't reach the right people and convert them. Add distribution services like paid ads to your retainers and you can charge what you're actually worth.
If you're a video or creative agency owner and you feel like you're providing a ton of value to your clients but you're not getting paid what you're worth, the reason they're not paying you more is because you're not packaging up the results of what you can do for them in the correct way. You see, you could be working really hard for them and making amazing looking content, but if they're not getting actual results from the content you're creating, it doesn't matter. And ultimately this comes down to how you're distributing the content and getting in front of their ideal customer. Typically this means running ads for them with the content you're creating. So if you want to learn how you can offer additional services like that to your existing service so you can charge more for your retainers, I put together a short video on the next page. Click the link below, check it out, we'll see you there.
