This is a YouTube video titled "3 Things that Change Perception of Value" featuring George B. Thomas speaking about factors that influence the perception of value in sales, including the buyer's perspective, actual results provided, and overall perception. The content is a monologue or presentation rather than a multi-speaker conversation.
So let me break this down with some things. What impacts each half of this equation? On the value side, the three things I've identified here are who you are selling to. So that perception, that perspective that they're bringing to it, that greatly influences the perception of value, the actual results you are providing. Meaning, what are you giving them? What are you getting? Is it $100 lottery ticket or the grand sweepstakes? And then ultimately the perception again. So what is their opinion of these two things?
