This is a YouTube video titled "A Secret LinkedIn Hack You Need To Know #shorts" containing a monologue or presentation from July 25, 2023, discussing strategies for improving reach on LinkedIn by focusing on personal accounts rather than company pages. The speaker explains how LinkedIn's algorithm favors personal posts and shares practical advice for content distribution within a company context.
Company pages on LinkedIn are not getting much in terms of reach. And we invested a lot of effort in the company page, original content, lots of copywriting, multiple rounds of revision per LinkedIn post to just get this very limited reach. And this is a lesson that took me entirely too long to learn. Over time, we started focusing more and more on the personal accounts. And you open this social media platform, your algorithm is trained differently to other people's. But for LinkedIn, I would wager 98% you see people's posts. So just apply that thinking, which is why right now, people post about things you know, there's a big announcement, it comes out from your profile, right? There's ClickUp tips. It comes out from Jeff or Maggie. What the Zenpilot LinkedIn company page does is it leaves a reaction and it reposts the content. If you want to check what everybody at ZenPilot is posting, then you go to the ZenPilot company page. But you would only go there when you have a keen interest in the brand already.
