AI Chat + HubSpot + Who Knows

Good morning, LinkedIn, friends, HubSpot Nation. Happy Friday. Time for another episode of let's Build AI Skills with Nico, George and Chris. How we doing today, fellas? It is June 27, 2025.

Doing good, doing good. Another week. Another week releases another week of exciting things.

Hey, let's be honest, it's Friday. It's also the Friday before next week, which, let's be honest, next week is what, four day week? Because at least in America, we got the 4th of July, which we'll be celebrating. And let's be honest, at the fourth of July, I'm also off the week after that on vacation. So I'm literally sitting a weekend and four days away from bliss of probably not paying attention to anything, AI because I'll be on a cruise ship anyway. That's not why we're here, but I'm doing great.

Sounds like that vacation mindset might be.

It's creeping in there, brother.

Creeping in already. Yeah. Well, we had. We've had some fun all week. I feel like every day. Nico Sharon, some kind of new app that he's vibed together. Now it's becoming easier than ever. I can't wait to dig in this weekend with Claude, as it's now available right in the interface that I'm used to using. I don't have to go anywhere else. And I think that shows a good spectrum of how, like, the convergence that's happening. And we had a good conversation about that with Blake from HubSpot. We unboxed content remix with him earlier on Wednesday, and it was the second time I had done it right when it came out last April. So so much has happened since then in AI and in HubSpot. And the new video platform is in HubSpot, you could start with videos. So I wanted to unbox it again. George and I have been dropping, you know, while we've been sharing the HubSpot updates that HubSpot has been dropping every day, and there's been so much content remix in there, we're like, all right, let's see what this is about. And I'm gonna set some stuff up on my side, but we're gonna go through a full, full campaign today in less than 20 minutes. And while I get that up, George, like, what were your biggest takeaways?

We're gonna try. We're gonna try Wednesday. Yeah, we're gonna try to do it in 20 minutes. We'll see how far we get. Sometimes when Chris starts to press buttons and flip switches, he tries to do all the things and all the things take time, but we're going to do the best we can. The first thing, I have to make a statement. Did you hear about the new act of Congress first thing this morning? Yeah. They're banning the word vibe. Quit using the word vibe, Chris. Come on, G. Mini Chris.

I'm.

I'm so sick of that word vibe. Vibe this, vibe that. Anyway, here's the Vibe. Content Remix, HubSpot. Inherently, when you think of the word HubSpot, you don't think AI. Like maybe some of us do, some of us nerds know that like this has happened, that has happened. But if you poll the general world audience using HubSpot and you say give me the first three words that come to mind when you think of HubSpot, AI is probably not in the top three. CRM, marketing, sales, those are all going to tell you that this is quickly turning into an AI platform, or at least a good percentage portion of the platform is turning into AI tools is probably just a slight understatement. And so to watch during the unboxing of the ability to do things like free flow prompting or the ability to just make what I've historically called content confetti in seconds, if not maybe minutes. And here's the thing, like the thing that really struck me out of the unboxing was Nico Chris, I probably, you watching this or listening this have run over to Claude chatgpt Perplexity. What a Gemini. Whatever tool, Deep sea. What, whatever tool you've used and you've created something or done something and you've always had to try to pile in context. And one of the things that we alluded to at the end of the boxing Chris, that I think is important for people who are gonna watch what you're about to do and understand that it's in HubSpot is one of the things that we alluded to or talked about at the end was like the context of a list of humans. And, and I even reference like, are we getting to a day? And this is either in the inboxing or, or another show that I was on, but we're getting to the day where HubSpot is not only a CRM, but it's like LLM or like a mind. It's, it's a mind that you can kind of use. And so being able to like create content confetti, AKA remix your content and part of it be off a free prompt and off of like lists of humans and the context that comes along with that is like craziness. Because talk about Specificity, winning the day. Like, I want to remix this blog article for this list of humans who have these attributes and traits. All right, I'll shut up because you got stuff on screen to show and talk about.

I want to hear what. What's coming to mind for Nico, because I think this is actually a. It'll be a good way for me to do this so I can actually get this thing done in 20 minutes if you guys can keep going with your commentary as. As we move forward. But there's also an element of, like, the power of this, like, just. I'm just one person clicking buttons over here. When you get a team, and this is really where the value of whether you do it by yourself, and you got all these people in silos doing it in their own version of their own LLM, whichever one they choose, versus it happening in HubSpot, where you have team context, business context, customer context. Like exponential. Like content. Not slop, though. Like contextual, valuable content for your business. Right. There's ways to do this that, yeah, you can just create a bunch of junk, like, so quickly. It's so easy to do that. Now. HubSpot's actually making a little bit harder, like, in lots of ways when you pick up agents, like, making sure your settings are in place, making sure your products and services are understood by the agent, things like that. And a lot of that set up in the background, and maybe we'll hit on that by the end. But, yeah, the power of doing this in HubSpot is getting harder and harder to resist.

Nico, can I say one thing and then pass it off to you, too? So, like, I'm asking, but I'm just gonna go ahead and go anyway. Not because I'm trying to be rude, but, like, I want to also pinpoint or pull out something that's screaming in my brain right now. At the beginning of the show, Chris said, we're gonna try to show this full campaign in 20 minutes. And now Chris said, imagine if it wasn't you, but it was your. Your team. I also want you to imagine if what have you spent 20 minutes actually working on the prompts to do the campaign, and you gave yourself hours instead of seconds to actually create cool shit. Okay, Nico, go ahead.

No, I think this is absolutely one of those ways in which, you know, again, Altman talked about a couple years ago that it wasn't going to take too long. It was only going to take, like, a couple years until there was going to be something, I think it. His. I can't remember which model.

He.

Or even if he was, like, trying to do it based on model number. But I just remember him saying that, like, yeah, in about two years, we'll have something that could basically take the place of, like, an entire marketing agency. And I know when people hear those words, they, like, get scared and they think, oh, job loss or whatever. But it's like, realistically what I'm seeing this year, and it just continually tells the same story, is I'm seeing the greatest amount of toolkit for the underdog than I've ever seen before.

Yeah, yeah, yeah, yeah, yeah.

Like, if you are a startup, if you're a solopreneur, if you're an SMB, these tools are so powerful for you by comparison to any larger organization because the larger orgs already have the head count, and so they. They don't want to just, like, discount the head count for the AI tool. But here's this. When I, like, I'm seeing this, like, golden opportunity in my mind because I don't know, like, there are just. Yeah, there's a. Just a plethora of people I know that wish they had the time, like, oh, I don't know, somebody I'm looking at right now, Mr. Chris, to be able to take content and chop it up and put it into the. The channels it needs to be in and serve it up in the way that it should be served up. And they just don't have the time to sit there and dissect it and pull it all apart and do it in the right formats and then in the right amount of time to even be able to launch it so that it's still worthwhile.

Right.

So that it's even relevant.

And by the way, Nico, if you're gonna. If you're gonna throw Chris under the bus, you should throw me under the bus too, because I don't have time. But if you looked at my channels, you wouldn't know that I don't have time. But again, I'm backing up what you're saying. I have a human that clips the stuff up, that puts the things out that help. Like. Like. So Chris has the ability to use the tools that you're talking about to scale himself. I probably do have, but also can have a human that I can augment to even do that as well. Right. And. And here's the thing. I'll shut up after this. But here's one thing. Chris might blow your mind, Nico might blow your mind. I was sitting at my dining room table yesterday, and I looked over at my daughter who happens to be also the social media manager of, of our organization, and she does client work, too. And I said, hey, you need to check out content remix in HubSpot, and you need to start learning it. It's gotten to that point, which were words that I never thought that I would tell her because we have other tools in place.

Well, not only that, but, like, in fairness, Content Remix was, like, four months ago. It was cute.

Yeah. Yeah. Now it's not cute. It's pretty dang powerful. But so I'm just, I'm trying to paint the picture of, like, yes, I agree with everything you're saying. And also, me personally have gotten to the point where it's starting to change the conversations that I'm having with myself and team members on a daily basis.

Yeah. I just want to highlight.