This is a YouTube video titled "Back to the Flywheel: Unpacking Inbound Physics" containing a conversation between George B. Thomas and another speaker discussing challenges in business processes related to sales, marketing, and lead management. The dialogue focuses on potential pitfalls in customer engagement and lead routing within a business context.
Whoever the in.
Charge of all this stuff because every.
Business is different and we can all.
Call each other whatever.
The hell we want and that doesn't matter, right? But you.
Know, for the folks who are in charge of like looking at the bigger picture and making all this.
Shit is functioning.
Correctly, these red dots.
I think are places to really look at. Because this is where a lot of stuff can get screwed.
Up, right?
Like when you think about this like first one between attracting, engage, right? What does that like look like from like a technology and experience standpoint? Well, a lot of the times people are giving you their information. There's a lot of things that can go wrong there, right. It can get to a salesperson too quickly and that salesperson can jump down their throat and create a bad experience, right. It could, you know, get to a.
Place where like.
High intent leads are, are wanting to get in touch with salespeople and it's not quite getting there cause you don't have like a good lead routing process or like you're, you're, you know, however you're like assigning folks to, you know, go work with these, these potential customers like isn't functioning properly, right?
Like a lot of.
Problems can happen there because they get super stoked because they built all this trust and you, you did the right thing. Whether it was through community or content or demand generation or like whatever, right? To the point where they're like, yeah, I'm super pumped, I want to talk to someone. And then sales drops.
The ball or.
Marketing just.
Spams the.
Living shit out of them with too much content, right?
So a lot can happen that can go wrong. There's.
