This is a YouTube video titled "Boost Your Sales Outreach with HubSpot's A/B Testing Feature for Sales Sequences" created in September 2023. The content is a single-speaker presentation explaining how to use the new A/B testing feature for email sequences in HubSpot, detailing the process and benefits for sales or service professionals.
You can now ab test your sequences for emails. You can now add an A and B variant, see how they do and pick your favorite one. Check it out. So here I am in a sequence I'm editing and this is an automated email right here. You can see the sends, opens, clicks, replies, meetings, but you can add an A B test. So we can choose a different email and put that in here and we can turn this on and then we can compare these metrics as we go. And after you've sent it to a hundred contacts or so and you know which one's better, you, you can come in and turn off the one you don't like. This is now in beta. Opt yourself in. If you have sales or service Hub Pro or above, you can do this. Check it out. Let me know what you think. Let me know if you have any questions.
