George B. Thomas explains how HubSpot sequences, templates, and snippets work together using a house-building metaphor. Snippets are the individual materials, templates are the room blueprints, and sequences are the full construction plan that ties everything together for automated communication.
I think of a sequence as a house. I think of the template is a wall and I think of the snippets as a brick. So like you can use snippets inside of templates. By the way, we'll probably get back to that because talk about having a template that is like 70 done, I'll get back to that too and being able to do like 10 of completing it with snippets. I'll tie that together. But then again you have to think about the end. That means here is like these three templates or four templates are going to be put together to create this sequence. The house in which you're trying to build to communicate in a streamlined way but not only streamlined way of communication, an entire process that you're going to like reach out on social, give them a call, send this email, do this other thing, you know, take a nap and then send this other email. Whatever it is, it's the process.
