Buyer Personas: Demographics are important

People will turn around and ask, so then why are the demographic questions on there if they're not necessary? They're not necessary for the topics, but what you have to take into consideration, they're not so much. I mean, can. But most important thing with that content is how you say it. You don't talk to a mechanic the same way you talk to a doctor, and so that's when that information comes into play. But regardless of the person's education level, regardless of what colloquialisms, vernacular jokes, whatever cultural norms may apply to this person, be it racial identity, professional identity, whatever it is, if you aren't solving for their problems, then you're missing a step. You need to know what you're solving for before you figure out who you're talking to and how.