This is a YouTube video titled "ClickUp vs Slack - convincing the team to use Slack less" containing a monologue or talk from December 21, 2023, discussing strategies to encourage team members to adopt ClickUp by highlighting the benefits of behavior change and improved efficiency.
I always try and position any sort of behavior change as a benefit to the end user. So if you are trying to convince a whole bunch of people to start using ClickUp and pretend like Slack doesn't exist, you have to explain to them why it's a benefit. You could simply say to them like we know that our team spends 20% of their time every single week simply trying to find information about what needs to get done. 20% of time. It is a astronomical amount of time. And so if you can say to somebody, you're going to be a lot more efficient and you're going to be a lot less stressed and you're going to feel a whole lot more informed and involved and connected to the work that you're doing if you can actually find the information necessary in the same place every single time. And so having to position any sort of behavior change needed has to be a positioned as a benefit to each individual.
