Joanne, a HubSpot marketing specialist, and Adam, the sales development head, use the Cloud Files app to organize content and track leads. The app integrates with HubSpot to help marketing and sales teams improve lead generation and follow-up.
Meet Joanne, a HubSpot marketing specialist. Joanne's team creates a lot of beautiful content. Blogs, case studies, ebooks, you name it. She passes all her generated leads to Adam, the sales development head whose team then follows up and converts those leads. Joanne had a problem. She has no idea who was looking at her content and how much. Moreover, there was just so much content it was difficult to organize. She needed something new, something exciting. That's when she found Cloud Files, a secure file sharing and tracking app for HubSpot. She imported all her PDFs, docs, slides and more from Google Drive, OneDrive, Box and Dropbox into the Cloud Files library. She created shareable links and enabled security settings like lead capture, email verification or even disabling download. She used those links in CTAs and email campaigns. She even personalized the links using the contact tokens in her email templates. Now, as soon as anyone looks at those files, Joanne gets personalized analytics without getting her content. Contacts even get auto created and updated in HubSpot. This got Adam curious. How is Joanne generating so many more leads? Joanne told the sales team how they can all get live content analytics right from their HubSpot using cloud files. They could even trigger workflows, filter contacts and score their leads based on document views and downloads. Adam's team can now gauge buyer interest, send more focused follow ups and delight the prospects with their insights. They could even hyper personalize content by attaching trackable links directly in their emails with no clicks using the Cloud Files browser extension. Just like Joanne and Adam, cloudfiles can make content insightful and actionable for the hundreds of thousands of marketing and sales specialists who use HubSpot. Visit us on the HubSpot Marketplace to know more. Thanks for watching.
