Max Cohen explains why content creation is central to inbound marketing, using HubSpot as a case study. The conversation challenges common misconceptions about what content actually does for your marketing engine.
This is the most important part of inbound, or at least one of the.
Most important parts.
Of inbound that is really difficult to do, right? And a lot of people ignore it because it's very hard.
And I think also.
People have some, like, misconceptions about what it actually is.
My kind.
Of fire around, obsessing around this, like, stage very much comes back from, like, my days of doing onboarding when HubSpot was primarily a marketing tool.
The problem was, is, like, a lot.
Of people wanted to use HubSpot, but they didn't want to create content, which.
Was literally.
When it comes to an inbound marketing strategy, that's the gas in the car. Getting HubSpot, or, you know, take HubSpot out of the equation. Getting marketing software and deploying some sort of marketing strategy and not having an emphasis on the market, I mean, on the content behind it, is like buying a car and not putting gasoline. And getting HubSpot, which is a fantastic marketing tool, is. Is. And not creating.
Content is like buying.
A Ferrari without putting gasoline in it, right? Which it just doesn't make sense.
