This is a YouTube video titled "Content Marketing: Become a Trustworthy Thought Leader" containing a monologue or talk from September 22, 2022, discussing strategies for content marketing focused on positioning oneself as a credible thought leader in the industry by addressing broader industry problems rather than just company-specific issues.
Another thing that's important with content is that it's not about you. The about you is further down the line right now. This is about the industry. This is about problems in general. And this may come as a shock to you. They might not even be problems that you solve as a company. They might just be things that you're writing about. But, Devin, you say, why would I write about something that doesn't involve me or that I can't fix? What you're doing with content is you're positioning yourself as a trustworthy thought leader. You're positioning yourself to say, hey, when people look at me, they know that I know what I'm talking about when it comes to their industry in general, not just my little niche section. I worked for a SaaS company, had nothing to do with social media, had nothing to do with. With marketing. We put out an ebook about social media and it blew up. And not only did it blow up, but our lead flow increased so much, we had to increase the size of our sales team.
