This is a YouTube video titled "Content Marketing Selling to Humans not Buildings" containing a discussion between two speakers about the importance of content marketing in B2B contexts. They emphasize that businesses sell to people, not companies as abstract entities, highlighting the human element in marketing strategies. The content is a dialogue but does not include George B. Thomas as a speaker.
No matter your industry, content works. Right? This is something a lot of people lose sight of. I've. I can't tell you how many times I've worked with a company that's like.
We sell to businesses so we're not going to do this funny blog thing.
We sell to.
Businesses so we don't do any social media marketing and they.
They keep away from all this like funny sounding Internet marketing stuff. In their eyes. It's almost as if they're literally forgetting that they don't sell to sentient buildings with arms. Right, right. When you're selling to a business, you're selling to people. That's why, like, you hear me go around all the time.
Saying like, oh.
You know, there isn't B2B, there isn't B2C.
There's only B to H. I've been.
Saying that forever because it's true. No matter what, you're always selling to humans. Right? So you need to kind of keep that in mind. Content is something for a human being to consume. Human beings work at the companies you're trying to sell to. Okay. There isn't a concept really of selling to a business. I'm sorry, you sell to.
Humans, all right?
And that's why content.
Is super important.
