This is a YouTube video titled "Content Strategists Need To Level Up" containing a monologue or talk from November 21, 2022, discussing challenges content strategists face and the need to improve their approach, illustrated with a story involving colleagues Nick Sal and Melanie Collins. The excerpt features a single speaker sharing insights on content usage in sales processes.
Right. But I think the thing is, is that I think a lot of content strategists can sit here and say, this needs to get easier for me. And part of me wants to also say, you need to level up a little bit. So when I took over content at Impact, I sat down and I told you this story. I met with Nick Sal, our buddy. He was on the sales team there, Melanie Collins. And I sat there and I said, hey, just ballpark it for me. How much of our content do you use in the sales process? And Nick is the sweetest guy, and he did not want to hurt my feelings. So after about two minutes of saying very, very nice things that told me nothing, I said, so how much? And he went, oh, at least 1 to 2% of our content.
