Learn how HubSpot's Customer Journey analytics tracks users from email to feature adoption. The tool combines marketing activities and behavioral events to show exactly which steps users take and where they drop off in your funnel.
Now, the cool thing about Customer Journey analytics is it combines things like the normal marketing stuff you do in HubSpot, such as, like, sending people emails, people filling out forms, visiting certain pages, doing all the normal stuff that you would, like, want to track, but it also brings in custom behavioral event stuff, right? So what's super cool now is you can literally build a report that, like, shows all the steps that you would want someone to kind of go through. And let's use that SaaS company as an example. Let's say you come out with a new feature, right? You create a custom behavioral event to track to see if people are actually using that feature. And then what you can do with Customer Journey analytics is you can build this report that shows you how many people received the new email about the new or received the marketing email about the new feature. How many. How many people opened the email about the new feature. How many of those people clicked the CTA to, like, go into the tool that's telling them to go, hey, try this new feature. And then how many of those people actually used that new feature? And you could see it all in one report and how it, like, that group of people starts with, like, a bunch of people getting an email, and then it whittles down further and further and further until people actually got to the end of that journey that you would kind of put together, right?
