This is a YouTube video titled "Customizing HubSpot Records: Why It's Time to Go All In" featuring a conversation involving George B. Thomas, Max, and Chad. The discussion centers around the evolution and importance of record customization in HubSpot, touching on recent changes influenced by AI and user needs. The content is conversational and recorded in August 2025.
And for a long, long, long, long time we really didn't have what I would call any type of customization. Like it just HubSpot was HubSpot and you just use it how it was. And then we got to the point where we could like change some properties and move some things around and add a few things here and there. But a lot has been changing as of lately, you know, maybe due to AI, maybe due to more humans, maybe due to inbound coming up. Whatever. And so in this episode we're going to kind of unchain you, Max and Chad you and I'm sure I'll have some thoughts along the way around. What, what is record customization? But let's start there. Max, let's start with like when you just threw that out. Hey, let's talk about record customization. What are we talking about here? Like where, what, what for you is record customization in your mind.
