DO YOU NEED AN IN-HOUSE HUBSPOT SUPER ADMIN? (HUBHEROES, EP. 26)

Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt knowledge. Never fear, Hub Heroes. Get ready to don your cape and mask into action and become the Hub Hero your organization needs. Tune in each week to join the League of Extraordinary Inbound Heroes as we help you educate, empower, and execute Hub Heroes. It's time to unite and activate your powers. Before we begin, we need to disclose that both Devin and Max are currently employed by HubSpot at the time of this episode's recording. This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin and Max during the show are that of their own and in no way represent those of their employer.

Welcome back, ladies and gentlemen, everybody else out there in the HubSpot universe. My name is Liz Murphy, your Hub Heroes podcast host and Hub Heroes wrangler, as well as your resident content strategist. As always, I'm joined by the George B. Thomas. And we got Devin this week. Max, we wish you well with your new house, but, Devin, good to see you, bud. Are you guys excited for this topic this week?

Yay.

You guys excited?

I'm insanely excited. There are a few topics I've been more excited about than this one.

Do you know what my favorite thing about you, Devin, is? You could literally be saying, what's that? I'm a little cold in here. I'm tired. This is the most excited I have ever been about anything in my entire life, and it is that same low key chill tone every single time, like a Devon soundboard I would buy in a heartbeat. I'm tired, I'm cold. I'm excited. I'm in love. I'm happy all the same. Chill. Love it.

I wish I had that superpower because mine, like it quickly asked to like something.

My favorite one is the one that George already has. Hit that button for me, bud.

Oh, do I have to hit the button? Okay. I don't know, ladies and gentlemen. Maybe it's just me. Maybe I'm stupid.

That is my favorite because I remember, I think that you did that. I don't remember if you did that in last week's episode, but I remember hearing that going like, wait a minute, his mouth didn't move. Are we in a kung fu movie? What's happening? But we're not here to talk about kung fu movies, as I teased. I've got two gentlemen who are very excited about today's topic. So let's dig into it because for those long time listeners, first time callers out there, you know, we have spent the past few months kicking over every single rock we could find as we explored the expanding vast HubSpot universe. We've talked about HubSpot Marketing Hub. We've talked about the sales hub, we've talked about the service hub, we've talked about the ops hub, we talked last week about the CMS hub. And let's face it, we've also talked about how in the past 10 years, so much has changed with HubSpot. There didn't used to be hubs, there was just HubSpot. So here's the thing though. Our love for it has grown, but we also have to acknowledge the fact that HubSpot of yesterday is not the same as it was today. Right? And that's evidenced by the depth and scope of the conversations we've been having about each of these individual hubs and as well as the strategies that you need in order to use them effectively and maximize them to their fullest potential. Which begs the question, if you're a company right now who is looking to grow better? That's the big HubSpot promise, right? With a fully aligned teams of marketing, sales and service all flywheeling around together to inbound glory, when is the right time, if ever, to hire your own in house hub hero, your HubSpot, super admin, whatever you want to call it? Or is it okay still for companies today to have HubSpot knowledge and expertise delegated within a role that's more of content marketing manager, inbound marketing manager, manager, generalist. Now I'm going to break with one of my norms to kick off this conversation. So normally what I love to do at the beginning of these conversations is I delight as I watch George get like more ramped up and more ramped up and I could just see him being like, Liz, I am mentally telegraphing you, let me go. Put me in coach, will you please just let me flip and speak. So today's first question, George, is for you. I'm going to let you kick us off. Are you ready?

Yeah, I'm, I'm ready. I. What's funny about being ready though is just told me that you basically like to take the bottle and shake it up and then just like let it go. And so, so usually my not having Devin's ninja, like slow roll like, super chill. Your fault, because you're literally aggravating, agitating and. And getting me to the point where I get hyped up in these episodes. So at least I know that. But I. I am ready. You mentioned this conversation to me earlier in the week of, you know, here's what we're thinking. You know, ties, and me personally, I am absolutely fired up to a hear what Devin has to say. But also to have it is one of the most it depends type conversations that you probably could have around hubs. And what I mean by that is we have everything. Well, could it just be a one human individual that happens to also do content marketing? Me, it depends. Should it be somebody at least a minimum is what I would call a, you know, HubSpot champion or HubSpot advocate in the organization to try to pay attention to it? Yeah, probably. But it depends. Should it be somebody that now in today's, you know, hub land ecosystem is called a HubSpot super app? Probably. But again, it depends. And see, that's a. Everybody has these mindsets of one way or not. And really there are different layers of what a HubSpot hero could inside of your organization and what type of HubSpot hero you might need. And so my hopes is that we go through this episode and kind of start to dissect things like 1 portal vs starter vs enterprise type of humans that we actually have, you know, butts in seats and really help the audience get value. Well, we maybe should have hired somebody three months ago. Or crap. We might not need five people. Or crap. Should we be working with an agency or not working with an agency? Should be we working with a consultant or not with a consultant? Like, these are all questions that should be running around in everybody's mind, as we said into this week's episode.

I loved all of that. And also, George, I would like to point something out. Are you really that surprised that I intentionally agitate you beyond comprehension so you just spit fire for a straight minute when I once I finally let you loose? And plus, also, I just love watching you hop around just being like, come on, man, let me in, let me in, let me in. Speaking of which, I feel like I'm getting Devin's version of that right now. So, Devin, I want to pivot.

I know, right?

For a second. George, you kicked off this conversation by talking about why you're excited to have this conversation and also why we have a very much it depends scenario, which I know we're going to be unpacking here later in the talk but one of the things that I put in today's show notes as we were preparing is I made the statement that HubSpot is more complex than it used to be. And I want to turn it over to Devin because I know you have some nuanced thoughts around that because at a top level, maybe for someone like me, I'm looking at going, well, there's more stuff, so it's more complex, but I feel like you have an answer that's a little bit more nuanced than that.

Yeah. The answer to whether or not HubSpot is more complex than it used to be is yes and no. George and I have been working with HubSpot for a long time. Liz, you've been working with HubSpot for quite a while. And the thing is, is that we've had an opportunity to grow with HubSpot, we've had an opportunity to kind of grow our skill set within the tool as the tool itself, as the platform itself grows. So we are fortunate in that, that we've been able to grow our skill set at the speed of innovation. So let's say that we're bringing in someone new. Is the HubSpot that I use harder than it's going to be for them? Well, the thing is, is that the Cool thing about HubSpot is you can utilize a lot of the same skills across tools. Like if you know how to build a landing page, it's not that huge of a ramp up to build an email, it's not that huge of a ramp up to build a website. And so when you're looking at the different aspects of it, the tools, user experience is pretty consistent around the tools and if you've used one, you'll be able to figure out how to use another one. Or with a few questions, maybe either academy course or you just click the help button in the bottom, you, you can get through what you need to get through. The, the, the complexity in HubSpot doesn't necessarily come from the tool itself. It comes from trying to figure out what you want to do and then meeting that goal. That's, that is the complex part. And so at that point, becoming a HubSpot administrator, being the person who manages that, you have to understand the why behind the tool and its usage. And if the tool isn't being utilized that way, how you can get it to be utilized that way. And your, your, your idea might be considered unconventional, it might be unique, but as long as it gets the job done, good on you, you're doing it right. Can we probably streamline it later. Sure. But the thing is, is that when it comes to utilizing HubSpot, the UX, the UI, it's designed beautifully, it's very intuitive. And so yes and no, it's the, it's not the tool that's become more complex over the past say 10 years, it's the problems that the tool can solve have become more complex over the past 10 years.

Yeah.

And the capabilities.

I love this where you're going, Devin, because literally it's usually the complexity is in the brain. And so a great example of this is helping somebody earlier this week get on a call and they literally say, hey, we had this meeting internally. We're not sure if we need a developer for this or not, but what we'd like to be able to do is segment conversions based on they're a business or they're an individual and we think we need to do some type of workflow with it. And I said, well hang on a second. So what are you trying to do if they're a business? Well, we want them to fill out a form. Well, what are you trying to do if they're an individual? Well, we want them to book a meeting. And I said well let's go over, they happen to be using HubSpot CMS, by the way. I said let's go over to HubSpot CMS, the page and let's stage that page. To which they said what do you mean stage a page? Now there's a complexity right there because I now know that the marketer has been cloning pages to create pages instead of staging them and actually pushing them out the way that HubSpot wants them done. But we got into the staging and got past that whole hurdle and mind blowing moment for that individual. To which then I said if we were to segment them at the pass, there would be no need for the workflow that you would just totally feel like right now as a user is complex. So here's this module, it's called a tabber module. And what we're going to do is on one tab we're going to have it be I'm a business and on a second tab we're going to have it be I'm an individual. And we're literally going to embed a HubSpot form on one side and a HubSpot meetings link in the other side. And you would have thought it was the second coming of Jesus because within 15 minutes she had exactly what she needed. Super simple. But the complexity was in the understanding of knowing how to speak Hubs and to pull off the strategy for the end result that they wanted. This is when I start to think about, you might have a HubSpot champion in your organization, but you need a HubSpot super admin or a HubSpot ninja or a HubSpot guru to help translate what they're trying to do in their brain to what they're trying to do in the system.

Yeah, and let me, let me jump right back in here. I was helping a friend build out a report or a dashboard in a series of reports, and he got this thing from his client where it was a giant spreadsheet. And it's like, hold on, this data is all over the place. What are they actually trying to find out? You got lead counts from this person, you got lead counts from that source, you got lead counts about this. Lead counts by time. And it's like, are you trying to establish what channel or who is most productive when? Because I can tell you that Cindy Lou, who is really good at closing people from 9:30am to 12:30pm and she does is most comfortable in the showroom. Is that. Is. Is that what we're trying to figure out? Are we. We trying to figure out if, if Colonel Mustard did it with the candlestick in the study, what are we trying to accomplish here? And the thing is, is that while you're in your comfort zone looking at this sheet of raw data, it's not necessary. We can, if you want to see what individual rep productivity is, we can create a dashboard for that. And it's going to be way simpler than what you're looking at. And it's going to, it's going to reduce anxiety. And in order to get people there, they have to understand how to use the tool because he's just ready to recreate the spreadsheet in a dashboard. So instead of an Excel sheet that's been printed out, you now have a dynamic reporting feature within HubSpot, which is great, but we can take it to the next level and actually just answer the questions that they have instead of just completely overwhelming them with data. That's where being at HubSpot admin comes into play.

Devin, I'm so excited that you actually brought up a clue reference, by the way. It's always Scarlett with the rope in the ballroom. But. But the reason that I'm truly happy that you brought this whole clue scenario is because it's another piece of has to happen inside of HubSpot, and that is if you sit here and you're listening to this. And when I say do you know how to sleuth in HubSpot, do you know how to find who done it? Like who modified that workflow? Who changed that form? Who, like who did the thing in the portal? If you're like, I have no clue how to sleuth, well, this might be the first time I'm going to tell you. Well, you're going to probably need that HubSpot super admin or that HubSpot professional inside of your portal. So something to think about right there. A mindset and your understanding of your own self ability to sleuth inside of HubSpot.

You know, I want to dig in here because one of the things that we started to dig into is it depends. It depends, it depends. Fantastic. We started peeling back the layers on the next follow up question is well, it depends on what guys. So what I'd be curious to hear from you is what are these self assessment questions that marketing leaders or business leaders need to be asking themselves right now? Because let's face it, right now we're in a very weird job market. Some people, some organizations are cutting, some organizations are growing. So there is a lot of uncertainty right now for company owners as to where and how they invest their dollars. They have to get their hires and their investments right. So what are the questions they can ask themselves right now to make that easier?

The very first question to ask yourself is, is there someone who is capable of skilling into the position? Is there someone internally who is already in, who is already familiar and comfortable with HubSpot, who I can just invest a couple weeks in to get them to where I want them to be as far as utilizing the tool is concerned? HubSpot administrative is a fairly new concept and it is a fast growing one, but it's actually been around forever. It's just we never really use the term. We always just refer to them as the HubSpot person or the HubSpot champion in an organization. And that speaks to the ease of the tool. When you can have an informal title like that, when it's just someone who can come in and just get it done. And they don't have to have letters behind their name, they don't have to have special qualifications, they can just come in and do it. If you have that kind of person in your organization, my personal advice would be to grow that person, invest in that person because they're, they already are familiar with your company. What you do, your idiosyncrasies, that's, that's something that People tend to ignore what you sell. They're, they're familiar with your, your brand, your customers. All they need to do is help utilize the tool. And they're familiar with the tool. They just need to get that last little going in order to make it over to where it is that you want to go. And the thing is, is that if you're ready to take that plunge, it should also be a person who you're not just going to treat as a task monkey. The person who's going to do this is going to be a problem solver. So with that being said, it's like you don't necessarily always need to hire a dedicated person. Now if you don't have that person in, then it's like, okay, do we need to bring a person in? It's okay, well, do you have HubSpot Enterprise on any portal or any hub? Then the answer is yes. Because HubSpot Enterprise has so many tools and features and capabilities that if you're going to be shelling out that kind of money, you better be maximizing your usage on it or else you're just spending for giggles. If you have two or more pro hubs or two or more teams that use HubSpot, you're going to want somebody to keep that data tight and keep the processes clean. And, and that, believe it or not, is not a full time position. That is if you're doing it right a couple days a week. Check in to make sure nobody blew anything up. If you have more than 15 users, things can get muddled. At that point you need to start looking at permissions and identifying who can do what because like George said, you're going to do a lot of sleuthing figuring out who did what. Our default coming into HubSpot is not everybody has access to everything in our HubSpot HubSpot portal. I am a HubSpot subject matter expert. I would gladly go to the HubSpot Olympics. I've won stuff in HubSpot Jeopardy. I cannot make emails in our portal. And it's just, hey, you gotta earn it, you gotta need it. And if you need it, then we'll do it. If not, you don't really need to touch the tool. Fill out this thing and we'll do a thing for. You can't make forms because people were creating so many fields and so many properties and so many in so many forms that were just really duplicates and derivatives of other forms. It's like, well, are you sure you actually need that or can we just use this form to do what you got to do. And so that's when the more users you have, the more you're going to need someone to keep the portal clean, keep your data clean, standardize inputs. Like that's, that's the kind of thing that you're going to need in order to be successful. Like if, if it was someone you would have needed a database admin For 20 years ago, 15 years ago, you're going to need a HubSpot person for now. And the biggest thing is that if your cross functionality is suffer, if your sales team is using it one way and your marketing team is using it another way and it's the fastest way to get bad data and what's going to happen is that one team or the other is going to stop using it and then you're going to end up just dealing with so many change management issues that would have been solved had you had someone that owned it. So you don't necessarily just to bring it all back together, you don't necessarily have to hire someone to own it, but someone has to own it, whether that's a new hire, whether that's someone internal, or whether that's a solutions partner agency that you've teamed up with.

Yeah, I want to jump in here real quick because I want to double down on a couple of things that you said, Devin. One, let's go back to the actual human and talk about the humans, right? If, if you're sitting here wondering, well that sounds nice bro, but like how do I know if I have that human in my organization? There's a couple things that you can ask yourself. Do you have somebody who is a self educator? Do you have somebody who is a self starter? Does that person also like to tinker and test? Because if they like to tinker and test and they've got the educational mindset and you don't have to babysit them, they can grow themselves into a super dope, super admin or HubSpot champion or whatever, come From a HubSpot Zero to a HubSpot hero, they'll be able to do it. So if you know you have somebody in your organization, then roll with that. Also, I want to double down on Devin, you said anything enterprise. And I think that listeners need to know anything enterprise because usually when you enter the world of enterprise now you're talking about things like email send, frequency settings, you're talking about business units, potentially you're talking about private content, right? You might even get in the world transactional emails. Like there's a bunch of different email preferences. Maybe there's a bunch of different things happening because usually you don't go into enterprise unless you're trying to do some big moves, right? And by the way, if you're sitting here listening to this and you integrate with Snowflake, yes, you should have a super admin at your organization. I'm just going to throw that out there real quick because the data is getting nerdy and but how much more.

Are you going to make by running it effectively? How much more are you going to have if this person is able to help you increase your conversion rates? Is able to reduce people time and hours spent working with broken processes? How much time is saved by not going through bad data or de duplicating because you're bringing data in from multiple sources, including fat fingered human beings. The thing is that it's going to cost you more to not hire the person than it is to bring them in. And that's the end of the day. That's cost of ownership. And then when you're looking at the tool itself, we're only talking about bringing in one person. One thing that no one said on this yet is you're going to need a team of people to manage the different aspects of HubSpot. Like no, you're going to need a team of people to manage the different aspects of your business operations. If you're going to utilize HubSpot and make that the backbone of of your internal operations and your growth, then you don't need a team of people to utilize the tool or be administrators in the tool. What you need is a team of people to figure out what's best for the team in its entirety, not just the silo departments. And then you just need that person to bring it all together. Because you don't need a team to manage HubSpot, you need a team people to do their jobs, but you only need one person to be the administrator and handle the maintenance and be that go to person as opposed to like if you're going with Big Blue, then you're going to need a team of people who have letters after their name and get really nerdy about object relationship management and coding and custom integrations in. It's like these are all things you can do in HubSpot, but you don't need to have them happen immediately in order to achieve success.

The good thing, Devin, is if they're listening to this podcast, they already probably know that Big Purple and Big Blue ain't what to do, but they should be shilling for Big Sprocket from here on out. For sure, for sure.

Absolutely. We bleed orange around here.

Okay, look, I'm the one who has the bad poetry game, okay? I get that I'm being nice this week, George, but that doesn't mean that you get to steal my shtick.

Hey, if you give an inch, I'm gonna take a mile. I'm just throwing it out there because when, you know, when I can, I will. I can hear you.

Your headphones.

No, thank you, Devin. That was good. No, you. You can you hear the favorite. Devin. Oh, I heard him.

Oh, you used to. Used to. Liz. Liz literally said Devin. Just. That's what she said.

Never say that to him. George, I was going to ask you a question. Now I'm going to ask Devin a question. Good job. Congratulations. Well, there we go. Now it feels like normal. Now it feels better. Okay, so how do you find these people? How do you find these HubSpot super admins? Where are they living? I would also add a follow up in there. Do these HubSpot super admins even know who they are?

First, let me answer the second question first. You'd be surprised how often that one is. No, there are extremely talented people that are in the tool every day that don't realize it's like MySpace and CSS. You don't realize you were playing with a six figure skill set until years later when it was like, oh yeah, I knew how to do that. I should have capitalized that and focused on it and maybe I'd be making more money.

That was Live Journey for me, thank you very much. But okay.

It's the same thing with HubSpot. There are people who are genuinely talented with, with the tool. People who went through logic trees in college and have an understanding of how workflows work. People who have the basic skills in order to take it to the next level, but just don't. Because they think of themselves as a content creator or they think of themselves as an email marketer and they focus on the channel, not realizing that if they just pivot just a little bit and focus more on the tool and don't treat it like it's just another tool in the toolbox, or it's just another thing that we use and really do a deep dive on the tool itself, the opportunities just open. There are. So there are more HubSpot portals than there are professional HubSpot admins right now. And it's for me, the past, I'd say six years now, the entire cornerstone of my career has been around being a HubSpot admin. And I've been fortunate enough to be positioned as a thought leader in the space, and I've been able to do some pretty dope things and solve some pretty interesting problems. Having worked for various agencies, I started out using HubSpot as an individual contributor at a SaaS startup. And so what we did is we grew our HubSpot professional or HubSpot admin internally. And so the thing is, is that if you are a HubSpot user, you don't have to wait for permission to grow as a HubSpot professional. You can take the initiative to go into HubSpot Academy, get the certifications, try something new, and then when you're in a meeting, you can say, hey, well, you know, we can see. Solve this problem by doing that, this and that. Using the tool instead of the convoluted Rube Goldberg Looney Tunes machine that you guys were sketching out, we can just. Just do this and poof, you'll make more money. And then the next thing you know is you're documenting it. You're gonna get hit by headhunters and recruiters. Because, like, I knew if something happened with me in HubSpot, I have no problem finding another job because I have a skill set that I can hang my hat on with. No problem that every person who has HubSpot, every organization that has HubSpot needs. So my first thing is to grow someone with aptitude who understands the why. If you don't have that opportunity, then look for someone who has the aptitude and understands the why. There's a person who is on my team who comes from the Salesforce background. They are certified admin, or whatever the term that they use over there. And she has a lot of integration experience, a lot of tech experience, understands, like, if you put an ERD in front of her, she'll understand, like, oh, okay, so this object talks this object in this way. So she's already like, 9, 10 of the way there.

So. So let me jump in here. So for all of those people who are like, who, what? What erd. An entity relationship diagram is what you're gonna want to Google after that, because that's what Devin was talking about. But let me step in here for a second, because I think fundamentally, too, there's another piece of this that I feel like somebody or some people out there might need to hear. And that's. I think some people don't connect with themselves as HubSpot super admins or HubSpot ninjas or HubSpot, like, amazing people. Because fundamentally, we just kind of deal with imposter syndrome. Doesn't matter how long we've used it, doesn't matter how much we've educated ourselves. We just always feel like there's somebody that's better than us. Well, I wish I could be like that person or this person or man, I wish I could be smart enough to do that or be, you know, create that and stop it. Believe in yourself. Educate yourself. Understand your own value, and don't let that negative speak in your head, make you not feel like you are the amazing hub hero, the amazing super admin that you really, really are. Well, they think that HubSpot is a shiny silver bullet. It's a gym that you can go into and never work out and always lose weight that you put five coins in and, you know, $50 come out. In other words, they're not ready to do the work. They don't think about the strategy first. You know, it's. They're not passionate about truly what they're trying to solve the problem or for the. And they don't even take the time to really get the right people in the organization to run HubSpot the way that it can run. Like, there's multiple ways you can jack this junk up.

Yeah. Yeah. Real quick. I just want to throw out there also being either impressed by or intimidated by terminology. I've seen people fail on both sides of that. I just wanted to throw that really quick out there. People who are overly impressed by technology, by the terminology. There was a guy who always used to get like the sage head nods whenever he would throw out the term AB multivariate testing. And here's the thing, for those of you who don't know that's not an actual thing. That's like saying, I'm driving my Ford Pontiac.

It.

There are two. There's AB testing, which is where you're changing a thing and then comparing results off that change. And then there's multivariate testing where you're changing multiple things and then comparing it against your control. But there is no AB multivariate. That's like saying, I'm going to use my left right hand to shake your hand. It's. They're. They're two completely different things. So I just. I just wanted to throw that out there. It's the. The concepts in these problems, while the person who's articulating how to solve them may not sound like an mba, get past the words and the vocabulary and look at the foundation and then direct that person to HubSpot Academy. They'll get the vocabulary. Fine. But the key is if they understand big picture in the moving parts, then they are a huge asset.

Yeah, if you trying to sound smart, you might not be. But if you can simplify the complex, well, then you sure are.

Well, I don't know how to follow that mic drop. I don't think I'm even gonna try, guys. I don't even think I'm gonna try. So here's what I want us to do to end this conversation today. And I'm sure it'll be a surprise to no one, because it's pretty much the same question I ask every week. Gentlemen, pretend I have the memory capacity of a concussed drunk goldfish. If I remember nothing else from this conversation, nothing at all, except one thing. What's it going to be? And why? Other than go see a doctor about my concussion?

I mean, you should. You should take care of that. I'm going to keep it real simple and then I'll let Devin actually close us out this week. This whole episode, there's been something ringing in my brain the whole time. And that is, we all have to understand. Which, by the way, I'm super excited. I have my first employee starting on Monday, and, like, I'm. I'm just ready to rock and roll. And so I think maybe this is also why this conversation is like fresh and hot and I'm ready to talk about it, because literally bringing in an expert, having what I'm about to say inside of the organization and, and knowing that everybody listening this needs to have this in their organization. And that is, if you're sitting out there, just realize two heads are better than one, four pairs of eyes are better than two. You know, two hearts have more passion. Like, I can keep doing the math for you if you want, but other humans alongside you to do dope stuff with HubSpot is always going to be a win, win situation.

All right, Devin, my fire spitter, bring us home. What's our one thing?

The one thing is always keep agencies in mind. They are the ultimate and fractional resources, whether or not you need fractional cmo, fractional rev ops, or just a fractional HubSpot admin. I literally have just gone in and fixed somebody's portal for them and straighten things out. And the retainer was I pop in once a month and unbreak what they've broken. And that's, that's. That's a real thing where you don't necessarily have to grow someone. You don't necessarily have to find to train in house to scale up. If you don't have that kind of capital or you don't have that kind of time, then instead of trying to hire, talk to an agency. I know a guy, he's got an agency. He also has a podcast that I'm on with him. You might know him, his name's George B. Thomas. He's a great guy. Yeah, yeah. But if, for whatever reason, if you know HubSpot expert, highly decorated Star wars nerd, doesn't tickle your fancy, you can always go on the HubSpot so Solutions Directory. And look at that, it's been newly revamped, there's new filters and it's going to be updating even more. But there are a lot of experts out there. Just find them. And if you can't find them, do what we've done and just become them.

I love it. You know what, and I promise you, George did not put us up to this. I don't know what did you spike my coffee this morning with like nice juice to you. Because not only am I going to second that emotion from Devin, I'm also going to throw out there, man. If you are someone who's looking to level up your skills as a HubSpot super admin, there is literally no other resource out there than George B. Thomas. I gotta throw that out there. Okay, next week, George, it's back. It's back in the doghouse. I can't believe. No, don't get used to this. I see you smiling. I see you. You know what? Forget you. Forget you. We're done with you, George. We're done. But to everyone else, if you loved what you heard today, drop us a review. If you have an idea for an episode, drop us a review. If you'd like to tell me how beautiful you think I sound, definitely drop me a review. But just for me though. Just for me. And with that, we'll talk to you all next week.

Bye bye.

Bye bye. Okay, Hub Heroes, we've reached the end of another episode. Will Lord Lack continue to loom over the community or will we be able to defeat him in the next next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to thehubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well, make sure you share this podcast with a friend. Leave a review if you if you like what you're listening to, and use the hashtag hubbyerospodcast on any of the socials and let us know what strategy conversation you'd like to listen next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human. And of course, always be looking for a way to be someone's hero.