A talk on social media strategy: balance posting about yourself with sharing valuable content from others in your space. The mix keeps your audience engaged instead of burning them out on self-promotion.
You should have a happy mix of talking about yourself and talking about other people. Now of course not direct competitors but something in your space, one or two blogs, one or two podcasts, people that you learn from, that you admire, that you know are adding value to the world. There should be a happy mix of those humans and your content going out because nobody likes the guy or gal at the party that is just like all talking about themselves all the time and you're like, oh God, how do I exit stage left already? Don't be that person, don't be that business on social. Take some time to figure out what else could we be sharing that our audience would find value? And maybe it's like a 70, 30% type thing that you come up with. I don't know. You do your own math of what you want to do, yours versus theirs, but definitely don't always talk about yourself.
